Tips for choosing a domain name
A few useful tips for choosing the right domain name.
Your domain name is important. As your web ID, it’s the first impression people will have of you and your business, so it’s vital that the domain name you choose is the right one. But it’s not simply about coming up with something catchy; your domain name has valuable work to do.
It should define your brand.
Think of your domain name as a branding opportunity. The right domain name can increase your brand recognition. It’s how visitors will find, remember, and share your company on the web, so it pays to use a unique brandable name rather than generic domain name that’s just unmemorable keywords.
It should be memorable.
A unique, memorable domain name will give you a better chance of standing out from the crowd. Check out other domain names in your niche to see what domain names they use, and compare memorability. When choosing yours, be creative. That’s what Google, Amazon, Bing, and Yahoo did. They found interesting words that suited their brand.
It should contain keywords.
Keywords in your domain name tell the search engines what your website is about and can help improve your SEO. With quality content and good user experience, keywords in your domain can help you rank higher in Google. But it’s hard to find a good domain with your target keywords that’s not already taken, hence the need to be creative.
It should be short.
Short and memorable, so it’s easy to spell and type. Long domains are harder to remember, so try to keep yours between 12 and 15 characters. That way there’ll be less chance of it being misspelled. And avoid tricksy spellings, abbreviations or hyphens – they’re prone to typos.
It should be easy to say.
You want your domain name to be easily communicated by you and others. That means it must be easy to spell and to pronounce. If your domain name is easy to say, it’s also easier for visitors to share by word-of-mouth, and easier for you to share your site with friends and potential customers.
It should have the right extension.
These days, when looking for a domain name extension, you’re spoiled for choice. Beginning with the original .com and .net, you can have extensions like .pizza, .photography, and even .blog. According to research from Domain Name Stat, 43% of all domains have the .com extension. It’s the most familiar and easiest to remember.
It should be available.
Thousands of new domain names are registered every day, so before you register your domain name, try to make sure that someone else isn’t already using it. You can do a search straight from our website or by clicking here.
It shouldn’t get away.
Good domain names go like hot cakes, so if you do find one you like, register it fast and get in contact today.
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